I am convinced appearance is very important, and the way you reflect your company will help your sales team sell more. To support your sales force, you need to have a strong marketing. You are selling to people who will take the responsibility and sign off the contract: they need to be reassured and confident they are making the right choice.
The goal is to make your prospect comfortable working with you and your company. There are several ways to achieve that:
* Client References
* Awards
* Partnerships
* Labels & Endorsements
The things your prospects don't know
* Client References: which kind of relationship? Which services? Which country? Global deal? Still current business or not?
* Partnerships: which kind of partnership? Smooth or tense?
* Label or endorsement: what the validity of the endorsement? Do companies have to pay to get endorsed?
